Category Archives: Affiliate tools

Three Surefire Ways to Power Up Your Affiliate Marketing

Affiliate marketers everywhere are always looking for an edge to boost up their conversion rates and increase their commissions. If you’re hunting for the holy grail of affiliate marketing, then look no further. Sometimes it’s the simple things that make the biggest difference to your bottom line.

Take a look at these three ways for growing your affiliate business.

1. Build a Responsive List

There’s a huge difference between merely building a list and building a responsive list. Most every affiliate knows to build a list, but very few know how to create a responsive list with engaged subscribers. Check out these tips:

Set expectations upfront. Your lead page and initial emails should make it clear what your list is about and why subscribers should be opening every email you send. People are more engaged when you meet their expectations.

Click here to start your 14-day trial for $1 only….

Stay in touch. You can’t build a relationship by dropping people a line once a month. You should be sending emails on a weekly basis at a minimum.

Give your best stuff. Make people look forward to opening your emails. Give them the same sort of stuff that others are putting in paid products.

Edutain people. Subscribers don’t want to read boring content, even if it’s useful, nor do they want to read entertaining fluff. So edutain them, which means you entertain while you educate. Use a light, conversational tone. Inject humor where appropriate.

Interact. Don’t make a monologue your sole communication channel. Encourage your subscribers to click through to your blog or social media pages to interact with you, discuss the issues and ask questions.

If you employ the above tips, then you won’t just have a mailing list of warm bodies, you’ll have a responsive list of people who click on your links and buy what you’re selling.

Next up:

Click here to start your 14-day trial for $1 only….

2. Establish Yourself as an Authority

People don’t want to get their information from just anyone. Instead, they’e looking for a leader. They’re looking for an expert. They’e looking for an authority. That’s why you need to showcase your expertise and position yourself as an authority in your niche.

Here are three tips:

Showcase your credentials. If you have credentials or a story that makes you an expert, flaunt it. This might include related awards, degrees, special qualifications and so on.

Land guest author and speaking spots. The authorities are the ones who are being interviewed on webinars or even on blogs. Submit proposals to talk radio, podcasts, and blogs in your niche to land these guest speaker spots for yourself.

Associate with credible others. When you create products or do webinars with other authorities in your niche, you’ll be seen as an authority too.

And last but not least…

Click here to start your 14-day trial for $1 only….

3. Use Commission Gorilla

CommissionGorilla

Click here to start your 14-day trial for just $1 only….

It’s no secret that adding value to an offer can boost your conversion rate. What many affiliates don’t know is that this strategy can put up to five times more money in your pocket over not offering a bonus. This strategy is a lot more powerful than many people think!

But this strategy also takes too much time. You need to know how to design web pages in order to create a good-looking promo page. You need to know how to code to do it right. It’s no wonder so many affiliates don’t bother with this powerful strategy.

So what’s the solution?

CommissionGorilla

Use Commission Gorilla. This is an app designed by two super affiliates who wanted to build their own high-impact bonus pages fast. Speed is the key when it comes to affiliate marketing, especially during a product launch. With Commission Gorilla you can create bonus pages in as little as a few minutes (rather than hours or even days).

You don’t need design skills or coding skills. You don’t even need your own website.

Check it out for yourself HERE

Once you have Commission Gorilla, you won’t have any more excuses for not offering bonuses!

You are not yet a successful Online marketer until you get Clickfunnels.

Just like Commission Gorilla, there’s this online marketing tool called Clickfunnels. Its functions are quite broad. Check out this video below:

Over the past 12 months, this new tool called ClickFunnels has taken over the internet.
Over 45,000 entrepreneurs (including super affiliates) have moved their entire websites over to them, and I was able to get you a free 14 day trial!
Listen to what Liz Benny said after getting her free trial account:
“…I’ve been building out my new funnel inside of ClickFunnels, and after doing it, the idea of using anything else is daunting to me. I would have had to have membership software, landing pages, order forms and still figure out how to tie them all together. I’ll never have to go through that again because of Click Funnels!”

This account will give you access for 2 full weeks so you can look under the hood and have some fun with ClickFunnels!

Click here to start your 14 days free trial

Check this out

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…? And when they sell you a burger for $2.09… they ONLY make $0.18… 😦

But… when they upsell you fries and a coke for $1.77 more. They make (and more importantly keep $1.32 profit)…

Yes, 8 times the profit of the initial sale! Pretty cool, don’t you think?

But… what does that have to do with you?Well, If you’re like most people who sell stuff online. You setup a website, and you started selling your product. But just like McDonalds… even if people are buying it…

After your advertising costs, you’re probably not left with enough to even cover your hosting bills. 😦

And that’s when you realize… that if you want to make it online, you can’t sell from a flat website. You need to do what McDonalds did, and setup a sales funnel. But instead of having people go through a drive-in window. Online they go through a “capture page” where you can gather their contact information and follow up with them through email…

Then instead of selling them a burger, you have a sales page created to sell your initial product. And while you’re probably not going to offer your customers fries and a coke. You could upsell them on your other products and services.

Click here to start your 14 days free trial

This is what we call a “Sales Funnel”

Where website visitors can come in the top. And cash comes out the bottom…

You have seen it work at McDonald’s, you have seen it work on Amazon… and you KNOW it will work for you.

So, you decide to create your first sales funnel. But after weeks of trial and error. You ask yourself WHY did it have to be so hard?

All you wanted to do was to sell your stuff online.

But instead you spent weeks (maybe months) playing with web builders, hiring designers and programmers BFEORE you ever made your first penny online.

And to us… well, that seemed kinda backwards. Shouldn’t there be an easy way to create high converting marketing funnels, without having to hire an entire staff?

We thought so, and that’s where ClickFunnels – a simple way to easily create sales funnels that convert – comes in.

Want to see a quick demo to see how it works?

Click here to start your 14 days free trial Now

After you watch the video, you can get a FREE 2 week trial account here:

Click here to start your 14 days free trial

Check out the video, and let me know what you think.

Thanks,

Click here to Start your 14 days free trial Now!!!!!!

Online marketing 101; The Newbie guide to online marketing.

You must have probably heard about Online marketing and how some guys are making six figures through it; that’s not a scam. A lot of guys are earning 6 to 7 figures through online marketing. If you haven’t heard about Online marketing until now, you are still welcome to this article.

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Hello, my name is Abdul-hafiz.

Today I’m going to show you how you can really earn a living from selling stuffs online. And if online marketing is not your niche, you can check out our other articles on

  • Earn money through surveys
  • Blogging 101; The Newbie guide to blogging.

Now, some people would say “I don’t have any product to sell!”. Never mind because you don’t need to as you can actually sell other people’s products to earn a commission. That is called affiliate marketing. This article tends to give more emphasis on affiliate marketing due to the fact that I have more knowledge on been an affiliate than on selling my stuffs. In fact, I haven’t sell any of my stuff yet.

What is online marketing?

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Online marketing literally means the art of selling your products through the internet. It is also called internet marketing.

What is affiliate marketing?

To understand affiliate marketing, one must first know the meaning of an affiliate.

An affiliate means a person who uses his energy and financial resources to sell other people’s product for a commission. The affiliate doesn’t pay a penny to purchase the product he is selling. In most cases, the affiliate doesn’t have access to the product; he only refers buyers to the sales-page of the product and his work stops there. The rest is left to the vendor.

Now, affiliate marketing is the process where the affiliate uses some already established platforms like a blog, social media, paid adverts, etc. to drive buyers to a vendor’s sales-page for a commission. In affiliate marketing, an affiliate gets paid a commission for any sale made through him. Commissions could be from 5% to a whooping 70% from product to product.

Sincerely, affiliate marketing requires a lot of work. The work is mostly in the driving of traffic. And sometimes you may end up getting the wrong traffic; that is, if you don’t understand how targeting works, conversions (that is the % of people that actually buy the products against people that click on the link or visit the sales-page) could be quite low. You may end up spending a lot of money without getting any tangible return. For a successful affiliate marketing career, you will require some tools like

Check out our Affiliate tools page for our recommended affiliate marketing tools.

According to Sam Bakker, you neeed only three things to run a succesful affiliate marketong business, they are

  • A product to sell
  • A strategy
  • And traffic

A product to sell

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As said earlier, you don’t need your product to start an online marketing business because you can just sell other people’s product to get paid. You can check out the following websites to find products to promote for a commision:

  • JVzoo
  • Clickbank
  • CJ
  • Paykickstart
  • Amazon
  • Aliexpress
  • Konga
  • Rakuten
  • Jumia

In fact, there are a lot of sites that are offering affilitate partnership options. Just check out the bottom of a website and look for the partners or affiliates link.

Now you have to go for very good offers because one bad offer could get you to lose trust of your subscribers. When you lose trust, your subsribers may no longer buy through your links again. So be careful on the products you promote. I will very much recommend products from Promotelabs Inc. and Sam Bakker. They have quite useful products that are always trending and they provide swipes for easy promotion. You can simply check their affiliate page here.

A strategy

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Most people get quite good products to sell but it always turns out that the competition is tight; there are usually lot of affiliates trying to sell that same awesome products and that is actually what made it awesome. So, uniqueness is just the only way to stand out. Having a unique strategy always gets you ahead of the competition. Most people’s strategy includes giving bonuses to buyers. But that’s just not enough as you need to stand out in the bonus you offer and the way you deliver your offers and bonuses. Check out JVZoo academy’s The Strategy by Sam Bakker.

If you are unsure what to do, you can simply purchase Commission Gorilla and use it to offer bonuses hassle-free. And you don’t need any coding or special skill for you to use this outsatnding tool.

Traffic

This is usually the hardest part of any online marketing business. When sending traffic to your affiliate’s offers, you have to make sure you’re sending traffic that will actually convert not just some junk traffic from an unknown place in China. Even the Super affiliates always have difficulty sending high converting traffic. Be sure that a lot of people may visit your offers but few will actually shell out money on them. So higher does not usually translate to better. Sometimes even a quite small number of visitors tend to make more purchase. To understand the right strategy of getting the right traffic for your offers, check out Traffic Rebirth.

Now, all the above are just basics of affiliate marketing. And sincerely, there is more to affiliate marketing than just this due to the increasing number of affiliates. It’s challenging. Even though there are a lot of free tools out there to start your online marketing business, you will need premium tools for consistent income. Your first journey to online marketing should start with JVZoo Academy’s  The Strategy by JVZoo’s 7-figure and super affiliate, Sam Bakker.

You should then check out the following tools from Promote Labs Inc.

You can also check this other products at JVZoo:

So, that’s it on this article. If you have any question, suggestion or request, feel free to say it on the ‘Comment’ section below.

To Your Success.

Product Dyno Review – Does This Platform Live Up to the Hype?

There’s a good chance you’ve been hearing a lot of positive things about Product Dyno. But maybe you have a few questions. Questions such as, what IS Product Dyno, exactly? And does Product Dyno really do what they say it does?

Read on, because this Product Dyno review will answer these questions and many more. Take a look…

What Is Product Dyno?

Product Dyno is a sales and delivery platform for those who’re selling digital products, such as ebooks, videos, membership sites, apps and similar items. Product Dyno has two key features that are designed to help sellers get their products to market more quickly and securely:

1. It makes it easy for sellers to securely deliver content. That’s because the platform contains dual-layer security to protect your content. This dual layer includes expiring download links and customer log ins. This means that only people who’ve purchased your content can access it, so you don’t have to worry about people sharing your download links on black hat sites.

2. Product Dyno lets sellers manage all their services in one place. Instead of constantly logging in and out of services such as payment processors and autoresponders, Product Dyno brings these services in one convenient place. Once you connect your services within the Product Dyno dashboard, you can use them with any product with just a click of your mouse.

So now that you have a general idea of what Product Dyno does, let’s take a look at the pros and cons…

ProductDyno - Sell Digital Products Online

Product Dyno Pros

So, what’s good about this platform? Why should you use it? Take a look…

Product Dyno is Slim Yet Powerful

If you’ve looked at similar selling platforms, then you know a lot of them are bloatware with big learning curves. Product Dyno is different, because it includes only the features you need, which makes the platform slim yet very powerful. And that means it’s user-friendly with an intuitive interface – so you can get right to work setting up your account and your products.

And here’s something else…

Even though Product Dyno is very intuitive, it still includes plenty of support documentation to get you up and running fast. So, if you need a little extra help with any of the features, there’s a support document or video to help you figure things out fast.

Integrates With Top Services

As mentioned, one of Product Dyno’s key features is that it lets you connect and manage all your services in one convenient place.

Currently, the platform integrates with all the top services, and more are being added every day. Here are the services that currently seamlessly integrate with Product Dyno:

ProductDyno - Sell Digital Products Online

Autoresponders:

• Aweber
• Active Campaign
• Constant Contact
• Get Response
• iContact
• Mail Chimp
• SendLane
• ConvertKit

Payment processors:

• ClickBank
• GumRoad
• Paddle
• ThriveCart
• Stripe
• PayPal

Don’t see your service on the list? No problem. That’s because you can ask the Product Dyno developers to add your service if it’s not already included, and they’ll be happy to do so.

Secures Your Content

One of the big benefits of using Product Dyno is that it makes it easy to secure your content. What’s more, you can secure your content in multiple ways, including:

1. Securing your content on your own domain. All you have to do is paste a bit of code into your delivery page, the Product Dyno secures it. It’s like putting a padlock on your content!

2. Securing your content in your Amazon S3 account. Product Dyno adds an extra layer of security to this content.

3. Securing your content using Product Dyno’s hosting feature. You don’t even need to host your delivery page if you don’t want to, as Product Dyno will do it for you.

As mentioned, Product Dyno’s dual-layer security includes expiring download links and customer logins. This means you don’t need to worry about hackers guessing the location of your delivery pages, nor do you need to worry about thieves and pirates sharing them.

If you’re selling software (SaaS), Product Dyno also includes a licensing feature to add another layer of security. You can decide how many licenses to allow for each product. If a customer asks for a refund, Product Dyno revokes their access to the app so they can’t keep using it.

Automates Your Business

Another big feature of Product Dyno is that it’s built to automate your business. In fact, the platform integrates with Zapier, which is an automation app that allows you to connect hundreds of other apps and services together. You can then automate common marketing tasks (such as social media marketing), customer service processes, analytics, email and much more.

ProductDyno - Sell Digital Products Online

Developed by Simon Hodgkinson and Jeremy Gislason

If you’ve heard of these two names before, then you know why this is such as advantage. These two professionals have many years of experience building software for marketers, so you can be assured that the platform will continue to evolve and be supported.

So those are some of the best features of Product Dyno. Is there room for improvement? Take a look…

Product Dyno Downsides?

As I see it, Product Dyno is a very strong competitor in this arena. You’ll find very few platforms that include this many features while still remaining extremely easy to use.

Nonetheless, one possible downside is that the platform doesn’t include hosted sales pages. From the platform’s perspective, there really is no reason to, since the platform focuses on delivering secure content (which is why they give you the option to host your delivery pages). However, beginners without websites who are looking for a fully hosted sales solution will need to connect another service to Product Dyno.

A second potential downside is that Product Dyno doesn’t include very many templates for your delivery pages. However, this appears to only be a temporary problem, as they’re likely going to open this part of the platform up to developers to create more templates. So, it may just be a just a matter of time before sellers have a wider variety of templates available.

For now, the templates they do have are very professional and extremely customizable, so they’ll suit most sellers’ purposes. And of course you always have the option of creating and hosting your own delivery pages, as the templates are just a nice touch and a convenience feature for those who’d rather have Product Dyno host their content.

The Verdict

So, what’s the bottom line?

I’ve been working with this platform for a while now, and it’s one of the easiest and most secure ways to bring your digital products to market.

If you’re tired of people stealing your products and even sharing them with others, this is a really easy way to put a lock on your content.

If you’re looking for an easier way to string together all the necessary services needed to bring your product to market, this is an excellent management solution.

ProductDyno - Sell Digital Products Online

If you sell any digital products, from ebooks to membership sites to apps, this is a great way to sell and deliver your products securely. You don’t need any tech knowledge, because it’s all point and click easy to set up and secure the delivery of your products.

Take a look for yourself here at:

www.productdyno.com

PerkZilla Review: Everything You Need to Know Before You Hit the Buy Button

You’ve probably been hearing the name “PerkZilla” floating around a lot lately. And if you haven’t, just wait – it will make it into your circles and social media networks soon. Everyone’s talking about it, because it’s the most exciting viral rewards platform to come down the pike in a long time.

Simply put: people are loving their traffic, they’re loving their new subscribers and they’re loving all their new sales.

But is PerkZilla right for you? That’s what you’ll find out inside this review. Take a look…

What is PerkZilla?

First things first – just what is PerkZilla?

In a nutshell, it’s a viral rewards platform that lets you give gifts such as products, coupons, contest entries and other rewards to your visitors in exchange for them referring their friends to your website.

That means that one visitor might tell three friends, who tells three more friends, who tells three more friends… and so on. That means that one visitor can turn into dozens of visitors. It’s an incredibly powerful way to get more traffic to your web pages, content and offers!

PerkZilla

I’ve been on the inside of PerkZilla, have put it through its paces, and have set up multiple campaigns. So, let me tell you the pros and cons of this platform…

What Are PerkZilla’s Best Features?

There are a lot of really good reasons to fall in love with PerkZilla. Here are the highlights…

PerkZilla is a Hands-Free Way to Drive Traffic

The biggest benefit is that this is a traffic generation method that works completely on autopilot. You set it up once, and your traffic grows on its own! You don’t need to spend hours monitoring your campaigns, and you don’t need to spend any money placing ads. Just tell your existing network and visitors about your content, and they’ll tell all their friends!

It’s Easy to Use

Simon Hodgkinson and Jeremy Gislason built this platform for their own use, to make it easy for them to get more viral traffic without having to do things manually. They built this platform so that anyone can use it on ANY device.

Here’s why it’s so easy to use:

• No downloading or installation required. This is a web-based app, so all you have to do is log into your dashboard to get started.

• No tech experience required. Setting up a viral campaign is as easy as clicking your mouse. The app gives you a bit of code, which you need to paste into your website. It’s easy!

• The dashboard is very user-friendly. The links and features are all intuitively labeled, so you can get your campaigns up and running fast. But if you get stuck, there’s also step-by-step documentation and videos available in the very thorough help section.

• It works on any platform. Whether your users are using phones, tablets or desktops, the links and forms are tested and proven to work across devices and browsers.

Next strength…

PerkZilla is Very Flexible

You’re in complete control when it comes to PerkZilla. Here are some of the factors where you have control:

• You choose how many reward levels to offer. You can offer one reward level, or you can set up multiple levels to encourage even more sharing. Ideally, each level up would offer better rewards.

• You choose the rewards. These could be products (such as ebooks, videos, apps, or memberships), contest entries, discount coupons, or anything else that you can easily deliver by email.

• You can customize most everything. This includes your opt-in forms, emails and more. However, PerkZilla also comes pre-loaded with default settings and pre-written emails, which makes it quick and easy to set up your campaign.

• You can use PerkZilla to promote a wide variety of content and pages. This includes lead pages, sales pages, contests, blog posts, videos, webinar registration pages and more!

Sounds good, right? This platform is easy to use and is proven to drive viral traffic to your contests, lead pages, sales pages, blog content and more. The better rewards you offer, the more traffic you’ll get!

What Are PerkZilla’s Downsides?

No product is perfect, but PerkZilla comes pretty darn close. That’s because it comes with only the features you want and none of the ones you don’t, which keeps it clean, lean and very powerful.

PerkZilla

However, there is one downside to PerkZilla

At the time of writing, you can’t use this platform to promote other peoples’ content (such as your affiliate links), UNLESS you work directly with the person who owns the website. That’s because you need to paste a little snippet of code into the page to make it work.

This isn’t a failing of PerkZilla itself so much as a practical limitation. While certain technologies such as iFrames may work, they’re not very practical for this particular application.

Of course, there is a way around this. If you want to promote an affiliate link, then set up a pre-sell page, and have your visitors refer their friends to THAT page. That way, you still get the viral traffic. You still get to build your list. And you still get to promote your affiliate offer. Only difference is that you don’t need to bother the vendor and have them creating special pages for you and pasting code into it.

Our Verdict?

If you can’t tell by now, we’re REALLY excited about PerkZilla. And that’s why we highly recommend it.

Listen, there are a few competing platforms out there. But there are multiple problems with them. Namely:

1. The competing platforms aren’t flexible enough to handle multiple campaigns. For example, some of these platforms ONLY handle contests. Others only handle giveaways. PerkZilla is different because you can promote any of your web pages, products, contests or content!

2. Some of these platforms force users to utilize their templates. You have nowhere near the power and customizability with these other platforms as you do with PerkZilla. Some of them even force you to use certain social media sites. PerkZilla gives you full control to let your users promote their links however they want.

3. Some of the competing platforms are bloated and confusing. There is a big learning curve, which often results in users simply giving up and abandoning the platform.

PerkZilla

PerkZilla overcomes all these problems, as it’s user-friendly, flexible, fully customizable and very powerful.

From now on, it’s my #1 choice in viral rewards platforms. I know it will be yours too once you see what all PerkZilla can do. So, check it out right now Right here – and do it now, because a load of viral traffic awaits you!

Commision Gorilla Review

Don’t Even Think of Getting Commission Gorilla Until You Read This

Many affiliates know that offering a bonus alongside any promotion can generate bigger and more sales. In fact, two super affiliates have tested this extensively and found that offering a bonus can quintuple your commissions.

Yep, that’s right: you can make five times more money if you offer a bonus!

But even though offering a bonus puts more money in your pocket, it’s certainly not easy money. You need to create bonus pages. If you want to do it right, this takes time, skills or money. Not everyone has the resources to create the sort of professional pages that boost conversions.

CommissionGorilla

Until now!

Introducing Commission Gorilla, which is a clever software system that literally makes it drag and drop easy to create high-response bonus offer pages, delivery pages and more!

Let me give you a quick rundown of the features:

Point and click simple WYSIWYG editor. You don’t need to know a thing about coding or design. All you have to do is point and click your mouse to beautiful, high-converting bonus pages. You can drag in images, insert videos and even create custom, high-impact call to action buttons. You won’t find an easier way to create web pages!

Bonus library. If you’re like a lot of affiliates, you tend to reuse bonuses. This software makes it easy. The system lets you build and store bonus building blocks inside the bonus library. Then you can just drag and drop these bonuses into your bonus pages. The more you use Commission Gorilla, the faster you’ll be able to create pages especially if you use the bonus library!

CommissionGorilla

Free hosting. Don’t have a website? No problem. Commission Gorilla will host your bonus offer pages at no charge. Or you can opt to upload them directly to your site. Commission Gorilla even includes a plugin to make uploading pages to a WordPress site a breeze.

Automated bonus delivery. When you create your bonus page, Commission Gorilla creates your delivery page at the same time. You can even drag and drop in pre-written text to create pages even faster. What a huge time saver, which means a lot during a fast-moving product launch!

Clone feature. Once you create a high-performing promotion page, then all you have to do is click your mouse to clone the page, tweak it for another offer, and your bonus page will be ready in minutes (rather than hours). It’s so easy and fast!

Dashboard stats. As soon as you log into Commission Gorilla, you’ll be able to track your high-performing pages with just a glance by looking at the built-in stats. No more guessing at what works – now you’ll know for sure!

Social share buttons. Promoting your new bonus page is easy – just use the built-in social share buttons! You can build your page, promote it, and go enjoy the rest of your day. Plus you can even drag and drop social share buttons into your bonus pages for your visitors to use!

And the list of cool stuff just keeps going because you get even more features to make the most of your traffic and increase your conversion rates. This includes attention bars, exit pop-ups and countdown timers. You’ll even get a cool collection done for you bonuses to use during your very next promotion!

The bottom line is you won’t find a better way to get your bonus pages up and running fast.

Traditional HTML editors are clumsy, they have a big learning curve, and they’re not designed specifically for creating direct-response sales pages.

Commission Gorilla is different, because it’s designed with marketers in mind. No matter what your skill level or background, you too can point and click your way to high-converting bonus offer pages!

What’s more, this software isn’t just for affiliates. While it works really well for creating affiliate bonus pages, you can also use it to create bonus pages for your own products. You can use it to create bonuses, coupons or other special offers for your online or offline business. Commission Gorilla is even flexible enough to create contest pages, lead pages and more.

CommissionGorilla

Best of all…

You don’t need any design skills.

You don’t need a big budget to hire a designer.

You don’t need to know any code.

And if you choose the Pro option, you’ll get some super power up add on features as well!

My rating? I give it two thumbs up as the fastest and easiest way to get promotion pages up and running. Check it out for yourself RIGHT HERE – and don’t forget to look at the impressive demos!

Now, are you still having crazy thoughts about Commission Gorilla, check out this page and get 12 crazy bonuses for just purchasing through our affiliate links. In case you need to know, the awesome page was made using Commission Gorilla.